80/20 Sales and Marketing by Perry Marshall(Page-307)

Description When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem. “If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest man in a field rife with charlatans.” – Dan Kennedy, Author, The Ultimate Marketing Plan If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. With powerful 80/20 software (online, included with the book), you’ll apply the Pareto Principle to: Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket – then reinvest for even greater success. You’ll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.